Mixed Alternative Magazine talks about the importance of self care with Pacifico's Matthew Schwartz

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Matthew Schwartz of Pacifico recently chatted with Mixed Alternative about the upcoming album 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 (February 10, Pacifirecords) and some of the folks who helped make this album as great as it is!

"I LOVE to collaborate with people. I think it only helps to make the music better," says Schwartz. "For the new album, I collaborated with Shane Tutmarc of Dolour, Peter Randall — bass player for Adele, Matt Bowers of House Of Fools, Ben Herrington of Minos The Saint, Matt Tuttle of Codeseven, and the famous producer Aaron Sprinkle."

Click for your life!

I Was A King's "Growing Wild," writes Austin Town Hall, is "incredible"

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"The more time I spend with this song, the more I’m almost frightened by how incredible it is."

I do not disagree with this statement by Austin Town Hall about I Was A King! Click through to see the "Growing Wild" video and be sure to hear 𝘍𝘰𝘭𝘭𝘰𝘸 𝘔𝘦 𝘏𝘰𝘮𝘦 in full this Friday, October 28.

Pacifico shares the upbeat video for "Don't Play Dead"

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"Don't Play Dead" is the first single and video from the first album in five years from Pacifico. 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 arrives on February 10 via Pacifirecords.

Despite this song being about surviving depression, or more so about what comes before survival, it's still about the catchiest thing you're going to hear all day!

"Punchy and driving pop-rock... An impressive array of unassailable hooks," says Immersive Atlanta (see, I told you).

Even the director of the video, Dustin Jacobs, managed to find the light: "At the center is this couple. She's depressed, but he’s an eternal optimist, so he finds the joy and tries to share it with her."

See and hear here: https://Fanatic.lnk.to/Pacifico-DontPlayDead

Immersive Atlanta posts "Don't Play Dead," Pacifico's energetic introduction to 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦

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I'm a huge fan of songs about small victories in the battle with depression, wrapped in hook-filled pop-rock writing and production.

Here's one!

The first single from 𝘚𝘦𝘭𝘧 𝘊𝘢𝘳𝘦 (Feb. 10, Pacifirecords), the first album in five years by Pacifico, "makes for an energetic (not to mention empathetic) introduction," according to Immersive Atlanta in its premiere of "Don't Play Dead," out everywhere tomorrow.

"It’s a punchy and driving pop-rock anthem. Schwartz and company lead with their hearts, delivering nurturing support with an impressive array of unassailable hooks."

Click for your life!

Fanatic Promotion · Pacifico - Don't Play Dead

Ghettoblaster shares the leisurely vibe of the crushedvelvets' "Neon Nights"

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"The vibe is reaching levels of ultimate leisure... Dani Meza and company have captured the purest essence of this backdrop with utter confidence."

I love this so much because that's what these songs are all about.

CHILL VIBES.

The third in a series of three-song EPs by the crushedvelvets is out this Friday and you can hear "Neon Nights (Chinatown)" over at Ghettoblaster Magazine right now. Click for your life.

Fanatic Promotion · the crushedvelvets - Neon Nights (Chinatown)

MAGNET premieres the video for I Was A Kind's "abrasively beautiful" new single

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"Impeccable melodic instincts... abrasively beautiful."

Kind words from MAGNET Magazine this morning about I Was A King, as we are given the new video for the new single from the new album.

BrooklynVegan says that "Growing Wild" goes into "more melancholy territory, while keeping the hook count high" and Donald Milne's video for the song perfectly captures the mood.

The full-length 𝘍𝘰𝘭𝘭𝘰𝘸 𝘔𝘦 𝘏𝘰𝘮𝘦 arrives October 28. Click for your life!

Ivory Fields drops new single "Blasted," which New Noise calls "overwhelming and omnipresent"

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We've got another Ivory Fields single dropping today! "Blasted" premiered yesterday over at New Noise Magazine.

Ivory Fields is the duo of Mahadev (Gangi, Fake Estates, Current Pathways) and Ale Cohen (Pharaohs Languis, dublab).

“Ale came up with the title ‘Blasted’ first, which inspired the song,” says Mahadev. Cohen adds, “‘Blasted’ is our closest example of a pop track, but in our own abstract and cosmic way.”

According to New Noise, “Indeed, the music here often feels like it is both floating just out of grasp and overwhelming and omnipresent at the same time.” Click for your life!

Fanatic Promotion · Ivory Fields - Blasted

Melinda Sullivan teaches Alex Lilly to tap in the new video for "Melinda"

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Today, Melinda is in the house (to teach Alex Lilly how to tap)!

Alex had this cool side hustle during the early pandy where she took commissions to write what she calls "jingles for humans" (and even some pets). She says, "I have a hetero-girl crush on the supremely talented and unique Melinda Sullivan. Melinda's man asked me to write a jingle for her.

"Her jingle is a true story! We appeared in a music video together, pretended to kiss, and... oh, those lips! We also played at The Gardenia. The song is a play-by-play! I was delighted when she agreed to give me a tap lesson for the 'Melinda' video."

"Melinda" also features saxophone by James King from Fitz and the Tantrums, drums by Barbara Gruska from Belle Brigade, and bass by Gabe Noel. The new Alex Lilly album 𝘙𝘦𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯 𝘐𝘴 𝘈 𝘚𝘪𝘯 is out October 21 on Release Me Records.

Enjoy the quiet beauty of the crushedvelvets' "Stun Gun" via New Noise

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The third of three three-song EPs by the crushedvelvets lands on October 21 and we've got the new track "Stun Gun" streaming today over at New Noise Magazine.

Stereo Embers previously described Dani Meza's sounds as "Dreamy and soulful shuffles... the night-kissed grace of Julee Cruise and poetic finesse of the Jazz Butcher."

Big ups to Heather Sommerhauser's backing vocals.

Quiet beauty. Click gracefully.

Fanatic Promotion · the crushedvelvets - Stun Gun

BrooklynVegan shares I Was A King's "Growing Wild," which keeps the hook count high

Fanatic Promotion · I Was A King - Growing Wild

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'''Growing Wild' goes into more melancholy territory, while keeping the hook count high." Thanks to BrooklynVegan this morning for the premiere of a new I Was A King single!

"Growing Wild" is out everywhere tomorrow, but you can hear it now. That's how premieres work!

The new I Was A King album 𝘍𝘰𝘭𝘭𝘰𝘸 𝘔𝘦 𝘏𝘰𝘮𝘦 is out at the end of the month on October 28.

Click for your life!

Buzzbands highlights Ivory Fields, which "combines the talents of Two of LA's more plucky sonic explorers"

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Some Ivory Fields love over at BuzzBands.LA!

"Ivory Fields combines the talents of two of L.A.’s more plucky sonic explorers... Ivory Fields’ self-titled album, out Oct. 28, combines densely layered synths, beats, guitars and vocals in a way that at first blush seems amorphous — defiantly avant-garde swathes of sound that hint at dream-pop and dark, left-field techno."

Click for your life!

Fanatic Promotion · Ivory Fields - As If

Charleston Home & Design tours Mark Bryan's gorgeous new studio

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Good morning!

The conversation about this feature story for Charleston Home + Design Magazine started two years ago as Mark Bryan was still in construction on his studio.

I absolutely love how the final piece turned out! On stands locally now, or you can check it out right here.

Many thanks to Micaela Arnett and Paige Taylor for seeing this through. The beautiful photography is by Callie Cranford.

Favorite local band? SUSTO!

Alex Lilly's "Melinda" was developed from her series of "theme songs for humans"

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"Melinda" lives!

Alex Lilly had this cool side hustle during the early pandy where she took commissions to write "theme songs for humans." Some of these songs, including this cut "Melinda," got developed into full productions on Alex's upcoming new album 𝘙𝘦𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯 𝘐𝘴 𝘈 𝘚𝘪𝘯 (October 21, Release Me Records).

Alex says, “Melinda is an incredible tap dancer and her hubby contacted me about writing a jingle in her honor. I was delighted as I’ve always been slightly (healthily) obsessed with her."

The tune also features saxophone by James King from Fitz & The Tantrums, drums by Barbara Gruska from Belle Brigade, and bass by Gabe Noel.

Click (or tap) for your life!

Fanatic Promotion · Alex Lilly - Melinda

Alex Lilly issues hard-hitting Banned Books Week statement

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Did you know this week has been Banned Books Week?

Alex Lilly's current single and video, "Pure Drivel," features the chorus "I know you canceled all your plans, so come over, let's read some books that got banned." And this week, Alex has more  words to say on the subject that hit home and hit hard. Click for your life to read her full statement.

Be sure to watch the "Pure Drivel" video, too, which was shot in Berlin (featuring choreographed dances with books!) at the Bezirkszentralbibliothek (District Central Library), which doesn't typically allow such things!

The new Alex Lilly album 𝘙𝘦𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯 𝘐𝘴 𝘈 𝘚𝘪𝘯 is out October 21 on Release Me Records.

Release show that evening in Los Angeles at Gold-Diggers with special guests The Living Sisters (feat. Inara George, Eleni Mandell, Alex Lilly, and Becky Stark of Lavender Diamond). Tickets available at the link!

Via Glide, see the video for the "danceable and mysterious" Ivory Fields track "As If"

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I love what video director Alex Pelly did with the debut Ivory Fields single "As If.” She says, "The 'As If' video illuminates the band in flashes of warm and cold light generated through audio reactive modular video synthesis, and filmed on an 80s security camera."

See it now over at Glide Magazine. They say the song is "brimming with a melange of enticing synth sounds that keep you listening. The music is danceable and mysterious, with a touch of 80s contrasting with its distinctly modern sound."

Go see and hear for yourself and pre-save the debut album (out October 28) here.

cc: Ale, Mahadev, Pharaohs, Languis, dublab, Gangi, Fake Estates, Current Pathways

Photo by Jeanette Getrost.